Film Trailer Target Audience

When planning and making our Film trailer we had to always have in the back of our heads what the target audience we are aiming this film at. This helps as we know what will be appropriate for the viewers in the category (e.g if its aimed at adults it can have sexual references). We decided to aim our film trailer towards 15-24 year old's  as they made up the largest proportion of the UK cinema audience in 2014 at 31% according to the BFI research and statistics magazine.

However age is not the only thing that needs to be considered when targeting the film to a specific demographic or when trying to reach a wider audience. We made sure there are no racial stereotypes or gender stereotypes as they are not acceptable in modern day society. We don't want to upset or anger viewers with the portrayals of our characters so we have stayed safe by only using a cast of a few Caucasian characters for the trailer. In theory the film which this trailer was for would have a diverse cast of different races and sex however that is not our main focus for the trailer as our group is only consisting of white Caucasian males.